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TEST_phase3 is not cleared for launch until we close five specific gates: infra load testing at prod scale, rollback validation, top-3 UX debt resolution from phase2, legal data privacy sign-off, and a locked north-star metric with a 30-day target. CMO's comms plan is a dependency of infra clearance, not a parallel track. COO owns war room and support readiness as a hard prerequisite. We set a firm internal readiness deadline — not a rolling review — and make a binary call at that date.
TEST_phase3 is NOT launch-ready today — but we are not far off. Two hard blockers must be resolved before any launch: the auth P1 bugs (CTO) and updated privacy disclosures (LEGAL). In parallel, CPO owns a targeted fix on onboarding step 3, COO executes a 5-day ops readiness sprint, and CFO remodels unit economics with corrected dropout assumptions. CMO gets a controlled 20% launch to power users in 10 days — not 2 weeks, not today — with a full launch the following week if metrics hold. We capture the window without the liability.
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